Strategy

Grupo Sanborns seeks customer satisfaction in all its formats. It does this through a proper selection of products, presentation of shops and service quality. On the financial side seeks to optimize inventory management, reduce overhead and generate synergies. Also aims to create a culture of ownership and a preferred workplace for employees. All of this contributing to a higher return on investment for its shareholders.

Throughout its history, Grupo Sanborns has shown great success in reconverting nonperforming retail formats, successfully integrating and optimizing them. Examples of this were Sears Mexico in 1997, and JC Penney in 2003, stores that consistently generated financial losses, but after the purchase by Grupo Carso and the implementation of efficiency measures, reached break even operating margins.

Grupo Sanborns has also been successful in incorporating new formats to its retail portfolio, such as the introduction in Mexico of the luxury department store Saks Fifth Avenue as well as the license obtained in 2010 to distribute Apple branded products and accessories in the country.

At the end of 2015 the www.ClaroShop.com site was launched, optimizing the technology platform and commercial strategy to give customers a unique experience in purchasing, payments and delivery of products thorugh different distribution channels.