Sears entered the Mexican market since 1947, being a pioneer in the introduction of innovative operating systems for department stores. Since its inception Sears promoted the development of local suppliers by providing technical assistance and granting the "Panamerican Credit". The Sears credit card was the first department card existing in Mexico, opening the financing for the purchase of appliances and furniture under the scheme of installment payments.
Currently Sears is the second-largest department store chain, with more than 3.4 million own credit cards issued. It is considered one of the largest non-bank players in Mexico. Sears stores are highly recognized in Mexico and offer a wide variety of products from branded clothing to latest-generation electronics and houseware that has the Sears quality guarantee, as well as additional plans for service policies.
Sears has more than 97 stores and more than 870 thousand square meters of sales area, with a geographical distribution in Mexico and including one store in El Salvador.
The strategy of credit and development of own brands in Sears continued, and the efficientation of spaces began by adapting the stores based on sales with the reassignment of spaces. New stores such as Cuernavaca Averanda and Parque Las Antenas have been opened combining the two integrated concepts of Sears-Sanborns. E-commerce is being promoted, and the number of Sku´s offered on the www.sears.com.mx portal is increasing.