ESP / ENG
Sears is the second largest department store chain in the Mexican market, operating nearly 3.5 million proprietary credit cards at the end of 2019. This makes it one of the largest non-bank players in Mexico. At the end of 2019, Sears had 98 department stores* equivalent to a combined retail area of 868,576 sqm.

* Includes 1 Boutique
Ps. 0
billion in sales, contributing 48% of total sales and 60% of the consolidated EBITDA of Grupo Sanborns.
Sears focused on the continuation of the service it provides to customers, as well as with regard to the development of its proprietary brands and the remodeling of stores, in order to present a modern commercial proposal to the market.

During 2019 Sears reported sales of Ps. 25.854 billion, contributing 48% of total sales and 60% of the consolidated EBITDA of Grupo Sanborns. In the period there were no store openings under the combined Sears-Sanborns format. Also, the optimization of retail spaces and higher added value occurred in the year. Other significant events in 2019 included demand studies and analysis for better management of the home appliances category, mainly, along with the implementation of new technological tools that facilitate the management of inventories in physical stores and improving online sales. The chain also continued to focus on improving the service it provides to customers, developing its proprietary brands and remodeling stores, in order to communicate its modern commercial proposal to the market.

As far as e-commerce is concerned, a wider range of items were incorporated for sale through www.sears.com.mx. Likewise, Sears increased the capacity and number of stores that allow the consumer to make purchases online and collect the products purchased under the click-and-collect mode.

 

Total sales
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Average sales per sqm
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Sales share by category
Durable Goods   Fashion   Credit   Services