During 2019 Sears reported sales of Ps. 25.854 billion, contributing 48% of total sales and 60% of the consolidated EBITDA of Grupo Sanborns. In the period there were no store openings under the combined Sears-Sanborns format. Also, the optimization of retail spaces and higher added value occurred in the year. Other significant events in 2019 included demand studies and analysis for better management of the home appliances category, mainly, along with the implementation of new technological tools that facilitate the management of inventories in physical stores and improving online sales. The chain also continued to focus on improving the service it provides to customers, developing its proprietary brands and remodeling stores, in order to communicate its modern commercial proposal to the market.
As far as e-commerce is concerned, a wider range of items were incorporated for sale through www.sears.com.mx. Likewise, Sears increased the capacity and number of stores that allow the consumer to make purchases online and collect the products purchased under the click-and-collect mode.
Total sales
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Average sales per sqm
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Sales share by category
Durable Goods Fashion Credit Services