As a result of the COVID-19 pandemic the iShop stores continued their operation in a variable manner, complying with the health measures in the city in which they were located and the restrictions in the commercial centers in question. Due to the fact that many jobs and school classes were being carried out remotely, the demand for technology and electronic items increased, and this created a demand for Apple products and accessories. The launching of the iPhone 12 took place on October 23, 2020, and greater online sales and promotions were recorded in the year.

Promusa contributed 27% of the total sales and 21% of the consolidated EBITDA of Grupo Sanborns. In 2020 iShop opened 3 new branches: Alameda Otay in Tijuana, Playa del Carmen Alameda Otay in Tijuana, Playa del Carmen Las Americas, and Koral Center.

Considering the MixUp and iShop stores, at the end of the year they had 139 units and 43,242 square meters of commercial floor space.