Mission, vision and values

Mission:
To offer our customers the highest quality in products and services, at the right price and environment, through the best personalized sale experience; thus, looking for the greatest client’s satisfaction. At the end, our customers are our “raison d’etre”.

Vision:
To consolidate and maintain the leadership of our Group in the market by integrating the needs of our clients, personnel, suppliers and shareholders.

Values:

• Work: It is a principle of personal and professional development and emotional satisfaction when considered as a vehicle from which we may have our needs satisfied, grow as individuals, and serve others.
• Growth: Our skills and knowledge benefit from growth, which translate into our and the Group’s capacity to offer more and better products under an excellent atmosphere of service to our customers.
• Social Responsibility: This concept symbolizes the need to perform our work well, in order to confirming our ethical values, fulfilling the commitment we have with our clients and suppliers, as long as observing applicable regulation and taking care of natural resources and the environment.
• Efficiency: Being austere, caring and efficiently using the resources we have, together with spending on what is necessary and avoid the useless or superfluous, represent the best way over which we understand and practice efficiency within our businesses.