2018 Annual Report
MixUp is the largest music and video retailer chain in Mexico, while iShop is the largest chain of retail stores selling Apple products and their accessories in Mexico. Both chains go under the commercial name of Promotora Musical, S.A. de C.V. (Promusa).
Promusa contributed 19.0% of the total sales and 9.0% of Grupo Sanborns’ consolidated EBITDA. During 2018, iShop opened eight new stores, and reopened one iShop and one MixUp store in the Galerías Coapa commercial center in Mexico City. Additionally, it carried out a change of image in four other stores. On its part, MixUp continued to improve its mixture of items into products of a greater aggregated value, replacing music CD’s with technological items, electronics and videogames. At the end of the year, adding both types of stores, there were 122 units and 40,491 square meters of commercial floor space.
Sales Breakdown by Category
iShop MixUp
During 2018 iShop opened eight new stores and reopened one iShop and one MixUp store in the Galerías Coapa shopping center.
Promusa contributed
0%
of Grupo Sanborns’ consolidated sales and 9.0% of EBITDA.
Total Sales
(Million pesos)
Sales per Sqm
(Thousand Pesos)
The sale of recorded music and videos in MixUp was reduced, and commercial spaces were reassigned to the introduction of telephone accessories and portable audio equipment.